Privacy Policy

1. Information we collect

Varsity MKTG LLC ("Varsity," "we," "us," or "our") collects information you provide directly to us, and information collected automatically when you visit our website.

Information you provide directly. When you fill out our contact form, book a Brand Clarity Call, or otherwise reach out to us, we collect:

• Your name
• Your work email address
• Your company name
• Your company's annual revenue range
• Any details you share about your brand or marketing challenge
• Any other information you choose to send us by email, form, or phone

Information collected automatically. When you visit our site, we and our service providers automatically collect certain information about your device and how you use the site, including IP address, browser type, pages viewed, time spent on pages, and referring URLs. We also use session-recording technology that captures how visitors interact with our pages (clicks, scrolling, and mouse movement) to help us improve the site.

2. How we use your information

We use the information we collect to:

• Respond to your inquiries and schedule calls or meetings
• Evaluate whether our services are a fit for your business
• Send you information about Varsity, including follow-ups after a call or diagnostic
• Improve our website and understand how visitors use it
• Comply with legal obligations

We do not sell your personal information.

3. Tools and service providers we use

We use a small number of third-party tools to run our marketing and client communications. These providers process information on our behalf and are bound by their own privacy and security commitments:

• GoHighLevel. Our customer relationship management platform. Stores contact form submissions, call bookings, and communication history.
• Google Analytics. Used to understand site traffic and usage patterns. Google may use cookies and similar technologies as part of this service. You can learn more about Google's practices at policies.google.com/privacy.
• Microsoft Clarity. Used to record and analyze how visitors interact with our website (clicks, scrolling, and navigation patterns) so we can improve the site experience. Learn more at clarity.microsoft.com/privacy.

4. Cookies and analytics

Our website uses cookies and similar technologies to support core functionality and to understand how visitors use the site, through Google Analytics and Microsoft Clarity. Cookies are small text files stored on your device. You can set your browser to refuse cookies or alert you when cookies are being sent, though some parts of the site may not function properly without them.

5. How we share information

We share information only in the following circumstances:

• With the service providers listed above, solely to operate our business and communicate with you
• If required by law, subpoena, or other legal process
• To protect the rights, property, or safety of Varsity, our clients, or others
• In connection with a merger, acquisition, or sale of business assets, in which case we will notify you if your information becomes subject to a different privacy policy

6. Data retention and security

We retain personal information for as long as needed to respond to your inquiry, maintain our client relationship, or comply with legal and accounting requirements. We use reasonable administrative and technical safeguards to protect your information, but no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your rights and choices

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, or to opt out of certain uses. To make a request, email us at privacy@varsitymktg.com. We will respond within a reasonable timeframe.

You can unsubscribe from marketing emails at any time using the link included in those emails, or by contacting us directly.

8. Children's privacy

Our website and services are intended for business use and are not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us so we can remove it.

9. Changes to this policy

We may update this policy from time to time. If we make material changes, we will update the "Last updated" date at the top of this page. Continued use of our site after changes take effect means you accept the updated policy.

10. Contact us

If you have questions about this policy or how we handle your information, contact us at privacy@varsitymktg.com.