A Varsity Agency Built to GetYou Millions of Views.
Our Attention First process will help you
scale and generate revenue.
That experience now works for you.
Numbers that back it up.
How The Attention First Process Works
1. Foundation
At kickoff, we audit your goals, existing strategy, and the roadblocks preventing you from scaling your business.
2. Research
We study and identify audience behavior, algorithm opportunities and pathways to success.
3. Pathways
We provide 3 pathways designed specifically for your business to achieve your goals.
4. Execution
We provide you with a custom template to execute the selected pathways.
We turn growing businesses into trusted brands.
A Brand Persona people remember.
A Social Media Strategy built to grow.
Website Performance that converts.
Does your business work harder than your marketing?
A brand without visibility lacks momentum.
Likes, clicks, and followers with no ROI.
Too many vendors and contractors without results.
Spend invested and ROI not generated.
How the Attention First Process Works
We are the art and science behind crafting your organic social media strategy.
Our team has helped clients earn billions of views.
Meet the Team
Chris Donovan
Brand Storytelling
Chris is an award-winning creative marketing executive with 20+ years building and launching the world's most recognized brands.
He launched America's last broadcast network, The CW, brought a wave of streamers to market (FX, Netflix, Audible, Paramount+), and was an early leader in digital and social audience-building, growing breakout followings from the ground up. Part of the team that won advertising's first Emmy, he has spanned every category, from sports and entertainment to beauty, fashion, and tech, for brands from Star Wars and the NFL to Visa, TikTok, Meta, and OpenAI.
As a founder at Varsity MKTG, Chris helps clients build durable brands at speed, turning business challenges into brand-defining work that delivers, at any scale.
Jessica Turchan
Execution & Ops
With 20+ years of experience, Jessica has led brand marketing and integrated campaigns for diverse organizations, from emerging businesses to global powerhouses like Disney+, MTV, and Douglas Elliman.
Her career spans entertainment, healthcare, and luxury real estate, where she has consistently shaped brand identities and crafted narratives that drive measurable growth.
As Co-Founder of Varsity MKTG, Jessica transforms client concepts into purposeful, execution-ready marketing. Her expertise bridges brand development, content strategy, and creative production, ensuring that all initiatives are strategically aligned with business objectives to build stronger brands and meaningful audience engagement.
Jeff King
Performance Communication
Jeff is a performance communication leader and executive coach with over 20+ years of experience driving measurable growth.
Certified by communication pioneer Taibi Kahler, he notably scaled the MUSE School into a globally top-ranked K-12 institution. As President of Hook Point, he led strategies generating +60 billion views and $1 billion in client revenue, including scaling one business line from $10k to $8M monthly.
As a founding partner at Varsity MKTG, Jeff now leverages this expertise to coach leaders and brands on communicating with clarity to achieve rapid, metric-driven results.
Hiram Norman
Digital Growth
Hiram spent 15 years leading digital and streaming for The CW Network, rising to EVP of Digital.
He owned the network's entire direct-to-consumer strategy and P&L, growing annual revenue from $1M to $120M while scaling The CW App past 100M installs and social audiences to 140M+ followers. He negotiated distribution deals directly with Apple, Google, Amazon, Roku, Samsung, and LG, and built the data practices and compliance functions that let a legacy broadcast network run like a modern streaming company. He previously served as SVP of Digital for Warner Bros. Television Worldwide Marketing, with earlier roles at AOL and ABC.
He's proud to be a founding partner at Varsity MKTG. He's a builder first, comfortable taking a business from nothing to full scale.
Derrien King
In his work, Derrien has delivered billions of ads and millions of hours of video for brands and creators.
As a coach at Hook Point, Derrien helped clients like Muskoka Puppy Yoga go from zero to 250M+ views and Dr. Jordan Davis grow to 220M+ views, training founders and experts in the same virality process that built Hook Point's own track record.
At Varsity MKTG, Derrien brings that same process to every client, turning content into a system for predictable, exponential reach.
We're ready to get you the millions you deserve.
Spend thirty minutes with a Senior Team
Book Your Call.
Questions? We've got answers.
We build and run brand departments for growing businesses. Strategy, creative, content, media, performance and execution, all under one senior team. Book Your Call to get started.
It's how we start talking. A free 30-minute call to name your #1 growth blocker and how Varsity can help get you on track.
Most growth agencies run on hustle with no track record. Our senior team built their careers inside brands like NBCUniversal, the NBA, and Netflix. That experience builds the Attention First process for you.
Your call is free. Next steps are priced by scope, we'll walk through it once we understand where you stand.
Any business that wants their brand to stand out, social media that generates millions of views and a website that drives revenue.